In The Studio is an original reel series conceived for The Established, offering an intimate look into the worlds of artists, designers, photographers, and creative minds shaping contemporary culture. From sunlit city studios, warehouses-turned fashion houses to faraway workshops tucked into forgotten towns, the series steps inside these intimate creator spaces where ideas are born.

More than just backdrops, these spaces are living extensions of the creatives themselves. The series explores the rituals, rhythms, and quiet chaos that fuels their process. Each episode uncovers not just what they make, but how and why, capturing the essence of their practice.

Conceptualised as part of my role as Creative Director at The Established, the series reflects our commitment to thoughtful storytelling and cultural documentation. Shot on iPhone it embraces a raw and immediate visual language that feels as unfiltered, unpolished, and authentic as the people we seek to feature.