I’m a Creative Director and Writer. I’ve lived in New Delhi too long. I’m from the mountains. they’re my home. Always. Anything I know about being a creative came from a childhood spent mucking around outdoors and playing. Lots of playing.

I’ve had a pretty zig-zag creative journey. I started out as an anti-fashion fashion writer at Harper’s Bazaar magazine. They nurtured my youthful rebellion and turned it into a sense of direction for me. I thought I’ll be a writer for life until I landed in advertising at Wieden + Kennedy and realised I had more to offer than just my words.

I worked with brands like Nike, The Oberoi Hotels, Royal Enfield and a bunch of super important brand pitches, with work that never made it out of a deck but taught me a whole lot about building brands and and telling meaningful stories. I’ve since done a few cool things with a few cool brands like Postcard Hotels, Nicobar, Mad King Beer, Lampoon Magazine and The Established.

Outside of work, I like nothing more than to not be found. I have some really weird interests like dinosaurs, rocks, wildlife and wild places, meeting all the cats everywhere, reading books, collecting magazines from around the world (I’m obsessed) travelling (everywhere is on my list) and building my own photography practice (I love taking pictures).