Sauce was an editorial-led online food series conceptualised for Mad King Beer, spotlighting emerging chefs through a mix of in-kitchen visuals and interviews. Each episode built an original recipe around the beer, blending the worlds of chefs, food, and beer into a cohesive narrative that married culinary storytelling with Mad King’s brand culture. I led the series as Art Director and Copywriter, shaping its visual language, narrative tone, and editorial voice.