Campaign copywriter for the launch of nike.com, India.
The launch campaign for nike.com, India was lead by NikeiD — the brand’s cutting edge sneaker customisation service. In a country where personal identity is usually hinged on factors such as lineage, education, profession, and religion, the campaign wanted to reject traditional ways of expressing identity and give young people the power to express themselves through sport — by expressing their sport iD
Digitally led, the campaign rallied young and relatable people of influence, across industries, whose lives were transformed because of sport. The stories that emerged were intimate tales of personal growth and success.