Campaign copywriter for the launch of India’s first omni-channel e-commerce website, nnnow.com.
For the website launch we developed an all-encompassing campaign that played out online and in-store with the brand’s many retail partners. The campaign included developing a very youth-centric look and feel that tapped directly into the ‘Now Generation’s’ ethos of instant gratification, and ‘by any means necessary’ outlook to life. To that end, we created a series of web films, influencer videos for Instagram, web banner communication, and in-store collateral.